You’ve no doubt heard of a number of things you shouldn’t have on your resume in 2021. Those include an objective and references, just to name two. And you may have even heard of some overused words you might not want to include, such as detail oriented. But as a resume writer, the bane of my existence is this one phrase you need to remove from your resume. Even if you by chance haven’t included it there, you likely use it when you’re describing what you do, and that’s not any better. …

Let’s say that you’re at an interview for a job you really want, and the interviewing committee asks, “Obviously, we’re interested in you for this position since we’ve called you in, but we’re still reviewing a handful of candidates and want to select the best one. Why are you the right person for this job, and why should we hire you?”

How would you respond?

If you’re like about one-third of the people I talk to, you’d sit there dumbfounded like a deer in headlights.

Another third of the people to whom I pose this question give me what I…

Impossible Burger, Photo by Ilya Mashkov on Unsplash

While plant-based, or vegan, diets have been a way of eating for millions for years, they seem to having a moment. These days, there’s not a fast-food restaurant out there that doesn’t offer an Impossible™ burger or some similar alternative. Regardless of the brand and whether it’s a burger for lunch or a sausage for breakfast, you can find these meat alternatives all around. What’s the allure? And why is everyone going crazy for them?

Meat Alternatives: From There to Here

For people who are transitioning from a meat-based diet to vegetarianism or veganism, it can be a challenge to go cold turkey. After all, they…

The Great Transfer of Wealth is coming. That’s the transition of money from Baby Boomers and Generation X parents to their Millennial children. In fact, by 2030, Millennials are expected to inherit some $68 trillion from their parents. With Joe Biden’s proposed changes to eliminate the step-up in basis on inherited property, the government could be taking a sizable chunk of that through taxes. But there are things you can do now to ensure your heirs receive more of what you leave behind.

Understanding the Step-up in Basis

A step-up in basis readjusts the original value of an asset. In…

When you meet someone new, one of the first questions you’ll likely be asked is, “What do you do?” Most of the time, this is a pretty easy question to answer. But it gets a little more challenging when you’re unemployed. Let’s explore some ways you can share your career goal and help others help you make the right connections.

Our Identities Are Tied to Our Jobs

When someone asks what you do, you likely think about what you do for a living. If you are not currently working because you’ve been furloughed, displaced, laid off, or haven’t quite found the right position, you probably feel a…

Are you sharing your brand with the masses? If even the thought of that idea makes you hug tighter to your checkbook, you’re not alone. Advertising can be expensive-especially for the little guys. But what if you could get free press coverage?

When you hear “press coverage,” you likely think of PR, or public relations. Of course, hiring a PR firm to get you in newspapers, books, radio, or television is another expensive endeavor. However, did you see that great word there: FREE? …

Are you happy in your job? The likelihood is that you’re not. In fact, a recent study showed that close to 60% of people do not feel they’re in a good job. And those are the people who are out there seeking something different.

If you’re currently looking for a new position, one of the most important tools in your arsenal is a great resume. But when was the last time you wrote or updated your resume? Is it ready for the digital job search? …

Now that it’s October, that means holiday marketing 2019 is here. It’s time to get ready for Halloween, Thanksgiving, Christmas, and New Year, not to mention Hanukkah, Kwanzaa, and even Festivus! If you haven’t yet started, you don’t have much time to get up and running, but with some tricks and tips, you can be ahead of the curve instead of behind it. And with more prep at the end of the year, that means you’ll be ready to head into 2020 with your ducks in a row!

Who Needs to Plan Holiday Marketing 2019?

In short, if you have a business that drives traffic in the…

SEO and content are a lot like peanut butter and jelly. They both work (and taste good) individually, but when you put them together, the effects are magnified.

Why, then, are so many companies only talking about content or SEO? Companies these days seem to be focused on SEO and digital advertising (aka PPC) primarily. But they forget about the importance of content marketing. On the flip side, some companies want to add new blogs and send out newsletters or post on social media, but they’re forgoing SEO.

The magic happens when they work together.

Why and How SEO and Content Work Together

In a nutshell, there are…

When it comes to creating a marketing piece, whether for print or online, there are a few things that must be included. Most people are pretty good about including a logo and business name. Some remember to add a website, email, or phone number. But even with the how to contact you, many business professionals forget the why. You have to provide the way as a well as a reason to take that next step. If you’re not including a clear CTA in marketing materials, you are likely missing a number of opportunities.

But First, What Is a CTA?

Ah, acronyms. They’re great when you know…

Amanda Miller

Owner of Ink & Quill Communications, a Phoenix, Arizona-based content-marketing firm that partners with businesses and individuals to share their stories.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store